{"id":256,"date":"2019-07-10T07:44:48","date_gmt":"2019-07-10T12:44:48","guid":{"rendered":"http:\/\/articles.mattinglydesign.net\/?p=256"},"modified":"2022-05-14T12:06:09","modified_gmt":"2022-05-14T17:06:09","slug":"jony-ive-departure-ends-apples-beatles-era","status":"publish","type":"post","link":"https:\/\/mattingly.design\/articles\/jony-ive-departure-ends-apples-beatles-era\/","title":{"rendered":"Jony Ive And Apple’s “Beatles Era”"},"content":{"rendered":"

On Thursday, June 27th 2019, Apple announced their Chief Design Officer’s exit, after nearly three decades with the company. My thoughts on this significant turn includes Ive’s top five Apple product designs.<\/p>\n

A Fresh Start With An Uncertain Future<\/h2>\n

Around the time I bought my first Mac for school and freelance, Apple was in horrible shape and Jony Ive was ready to quit. Fortunately he was talked into having faith in their future: the next two decades were an incredible march of groundbreaking product design and invention.<\/p>\n

At the center of Apple’s resurgence was Steve Jobs’ prescient marketing instincts and Jony Ive’s genius for finding humanity in complicated technology<\/a><\/i>. Their spiritual partnership<\/a><\/i> \u2013 not unlike Paul McCartney and John Lennon’s \u2013 led to the surprise and delight<\/a><\/i> of customers with thoughtfully designed products, and their meteoric rise from near bankruptcy to the most valuable tech company in the world<\/a><\/i>.
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